We are an innovation consultancy based in Hernani. At Nare we (re)define companies' offers, aligning them with the needs and interests of the current market, driving progress, guaranteeing greater success in the market and improving the competitiveness of the companies that place their trust in us. Our clients include companies such as Soraluce, Snap-on, Irundin, SNA Europe, Lindström, Bira, Cidark, Talleres Agui, Zuia and Smartcare Services.
How it began
How it began
I love my profession. I started this path by vocation and by the desire to surround myself with people with a passion similar to mine.
After almost a decade of shared experience in the field of design, strategy and innovation, at the end of 2020, I started the path of creating Nare in my hometown Hernani, Basque Country.
I am Edurne Elizalde Adarraga, founder and creative director of Nare. I consider myself a meticulous person, aware of the importance of all the processes and stages involved in the creation of value of a business offer, from the first conclusions to the manufacturing of the final product.
For this reason, I work on each opportunity from a curious and rigorous point of view, making the most of the resources and taking into account the context of each one of them. I do it with humility, as one more agent in the ecosystem of value creation for companies, always bearing in mind that my work is just as important as that of the salesperson, the technician or the welder. And this way of doing things is what I have transferred to Nare, where our approach is 100% collaborative.
At Nare we believe that ensuring competitive advantage by differentiating a brand, product or service goes beyond functionality and from that belief ‘nare·nare’ was born.
What makes Nare (so) special are the people.
Nare could not be a reality without the support of a team, that is why we have formed a group of professionals specialised in different disciplines that cover all the needs in each project in an integral way.
Throughout these 4 years of growth, we have built an experienced, loyal and committed team that values the journey as much as the result. Our progression and improvement is based on connection, communication and collaboration.
nare · nare
Our strength lies in the identification of real opportunities, in the transformation of those opportunities into coherent proposals and in the management of the proposals until their implementation. This guarantees and strengthens each and every step of our value proposition.
This way of understanding and developing our activity has led us to the creation of a philosophy that we have baptized as “nare-nare”, which means slowly, meticulously and this feeling is part of our DNA. This philosophy is divided into three axes: Research, High Value Product and Collaboration & Support.
In a world where data and information are increasingly accessible and omnipresent, it is more important than ever to check their veracity and squeeze the most out of them.
At Nare we use different research techniques to identify new insights or ‘findings’, focusing on usability, socio-cultural needs and environmental challenges.
We translate these insights into relevant and coherent opportunities associated with brand, product, space and experiences that give our partners a competitive advantage in the marketplace while having a positive impact on the planet.
We develop conscious, consistent and coherent (CCC) projects through design.
Beyond the primary function, we seek to give affectivity to the products we design. We design products with soul, with their own identity and personality, which connect with users and/or customers at an increasingly demanding level.
We live in an era where design starts from an empty discourse. At Nare we believe in design as a consequence of the process of good workmanship. Therefore, we create products with meaning, with depth; products that have a story to tell.
As an active part of the productive machinery of consumption, we are aware of the environmental consequences of our trade and take into account social and sustainability aspects, making every effort to reduce the impact of our activity on the environment and people.
We share knowledge, we are committed to open innovation.
Innovation requires close collaboration between different departments. A good team and a common goal will be key to success. That is why:
- We align and synchronize interdepartmental objectives, linking them with market requirements. To achieve this, we create a design culture within the organizations and we carry out pedagogical work so that all members of the work team internalize the key concepts of the project.
- We manage product development to ensure that the final product is true to the concept, thus ensuring that we meet our customers’ expectations.
- We encourage collaboration between our customers and suppliers by creating new ties in order to incorporate new technologies and production processes in an efficient manner. Throughout our trajectory we have established relationships with some of the main suppliers in the area, which allows us to reach the highest standards.
