We are a strategic product and service design studio based in Hernani, in the Basque Country.
At NARE, we work alongside industrial companies to develop products and services that align with their business vision, evolving market needs and the technical feasibility of each project.
From strategy to implementation, we support our clients at every stage of the process, partnering with companies such as Soraluce, Snap-on, Kutxa Fundazioa, Irundin, SNA Europe, Lindström, Cidark, Talleres Agui, Zuia and Wellsia.
The Start
The Start
I love what I do. I started this journey driven by a genuine passion for design and a desire to surround myself with people who share that same passion.
After nearly a decade of experience in design, strategy and innovation, I founded NARE in late 2020 in my hometown of Hernani, in the Basque Country.
I’m Edurne Elizalde Adarraga, founder and Creative Director of NARE.
I’m meticulous by nature and deeply aware of the value that every stage of the process brings to developing a successful product or service—from the earliest insights to the manufacturing of the final product.
That’s why I approach every opportunity with curiosity and rigour, making the most of available resources while always responding to the unique context of each project.
I do so with humility, seeing myself as one contributor within a much broader value-creation process. To me, the work of a salesperson, an engineer or a welder is just as important as my own.
This way of thinking and working is the foundation of NARE, where collaboration is at the heart of everything we do.
At NARE, we believe that true competitive advantage goes beyond functionality. It comes from creating brands, products and services that stand apart. That belief is what gave birth to “nare·nare”.
What makes NARE truly special is its people.
We’re intentionally small.
At a time when design disciplines are constantly evolving and every project demands increasingly specialised expertise, we work with a flexible structure that adapts to the unique challenges of each project.
At NARE, we assemble bespoke teams from a trusted network of specialists, bringing together the expertise each project requires.
This allows us to combine capabilities across strategy, product, engineering, communication and manufacturing, delivering solutions that are more comprehensive, more precise and better aligned with each client’s reality.
nare · nare
Our strength lies in identifying real opportunities, in transforming these opportunities into coherent proposals and in guiding the proposals through to their implementation. This guarantees and strengthens each and every step of our value proposal.
This way of thinking and working led us to create a philosophy we call nare·nare. In Basque, nare-nare conveys the idea of doing things slowly, thoughtfully and with care—and that mindset is part of our DNA. Our philosophy is built around three core principles: Holistic Vision, Real Feasibility and Co-design
In a world where data and information are more accessible than ever, the real challenge lies in separating meaningful insights from noise and turning them into value.
At NARE, we use a range of research methods to uncover new insights, focusing on usability, evolving sociocultural needs and environmental challenges.
We transform these insights into meaningful opportunities across brands, products, spaces and experiences, helping our clients build a lasting competitive advantage while creating a positive impact on people and the planet.
We believe in ideas that can become reality. We design thoughtful, rigorous solutions that are ready for the market.
For us, the value of an idea lies not only in its potential to create impact, but also in its ability to be realised. We see design as the discipline that brings creativity, technical feasibility and strategic vision together within a single process.
At NARE, we pay close attention to every detail, considering the functional, technical and practical realities of each project—from manufacturing processes and materials to industrialisation, cost, maintenance and user experience.
We believe that rigour is fundamental to good design. Design with purpose.
This way of working allows us to develop solutions that are designed not only to be imagined, but to be manufactured, implemented and built to last.
We see every project as a shared journey, where the best solutions emerge through collaboration, dialogue and the active involvement of everyone who takes part.
At NARE, we work closely with people across different teams and disciplines to understand how each organisation works, what it needs and what drives it.
We believe design creates greater value when it is shaped collaboratively and the people involved become active participants in the process.
Rather than imposing solutions, we create the conditions for meaningful conversations, shared understanding and collaborative ways of working that lead to proposals aligned with the reality of each organisation.
This level of involvement leads to stronger processes, more informed decisions and solutions that continue to evolve and create value over time.
Because when a solution is understood, embraced and made their own by the people who bring it to life, its impact extends far beyond the project itself—it becomes part of the company’s culture.
